little more comfortable — and fashionable." - USA TodayJust as 'Fashion Week' in New York is wrapping up -NASCAR is getting started. The sizzling stock car racing brand — which still has no female drivers in its top circuit — can no longer take women for granted. NASCAR might seem a boys' club, but women are 40% of NASCAR's fan base and 50% of its new fans.
NASCAR thinks it can boost it's product sales — and image — by courting female fans. Five years ago, NASCAR sold $84 million in goods for women. This year, it expects to sell roughly $250 million, much of it online at nascar.com, says Mark Dyer, vice president of licensing.
"NASCAR is one of the hottest brands out there," says Wendy Liebmann, president of WSL Strategic Retail. "A lot of middle-American women — women who shop — are devoted to the sport."
Some 51% of NASCAR's female fans say they'd opt to shop at retailers with NASCAR styles for women.
What NASCAR's doing to oblige: Swimsuits, Shoes, leather coats and purses, clothing, books (The Girls Guide to NASCAR hits bookstores next month.)
And after sales of two Harlequin romance novels took off last year, the publisher plans another 19 NASCAR-themed romances in the next year.
NASCAR brand shoes also sell in Victoria's Secret they're not awful but still a ways from couture. Although I would wear the pair above, but you can't go wrong with a pair of red patent leather pumps.
My amazing boyfriend Ben is really into NASCAR and stock car racing. I have watched a couple of races with him, including the Daytona 500, and slowly I am understanding the sport and starting to get into it. So where previously my opinion of N
ASCAR reflected this T-shirt from Bustedtees.com
I will eventually have to admit to being a NASCAR fan. Although I think I will stick to Salvatore Ferragamo and Jimmy choo
Also check out this article:
A fashion show on pit road
4 comments:
hahaha@the boring logo. You're so funny.
Remember all the girl merch we saw at the racetrack in Daytona? The pink baby-doll T's with the racing flags and such...yeah. :)
The pumps are pretty cute. I went to the nascar site, though, and the driving flats are hideous, and the boots? Eugh. The green and orange ones look like somebody vomited either carrots or pea soup on a checked floor, and the red ones look like there was a murder at Sees. Looks like Nascar's still got a long way to go.
lol rcwhite I couldnt agree more... they made the list for ugly shoe of the day haha
I just want to told you that this guy wear the wrong jackets when she ride on motorcycle, she should choose some men's contrast leather jackets and if she like the hooded down jacket men can be also pretty great!
Post a Comment